BEAUHAWKS FOUNDATION
We developed a campaign for a local nonprofit that wanted a national impact - racing to drive donations for a rare and fatal childhood disease (predominantly boys).
An installation that unlocks the ability to scratch out the letters in Duchenne after you’ve made a donation through PayPal or Venmo. Once the user donates, they can touch the screen, and it will only scratch out the letters in DUCHENNE so that only HE is what’s left (once we get enough donations).
A social video series to create awareness and a sense of urgency to donate to the foundation.