JEREMIAH WEED

To revitalize the Jeremiah Weed brand, Diageo’s innovation group created a whole new family of flavors. They also redesigned the bottle with a freak show vibe. And with Weed in the name, it lent itself to this irreverent look and voice.

CD: Me, Tom Kelly | CW: Lawrence O'Toole, Doug Murphy | AD: Joe Krikava